Unique Audience
13.2m
Australians reached each month across realestateprojects.au experiences.
Media Center
Data-led property media, built for industry growth
The Media Center brings your required media information into one place: audience scale, package metrics, value propositions by segment, product options, and campaign support.
Metrics and package data source: REP Q1 Pricing (January 14, 2026).
Key Audience Facts
A quick snapshot of audience scale and engagement benchmarks used in campaign planning.
Total Visits
153m
High-intent sessions across residential, commercial, and developer surfaces.
Time Spent
34 mins
Average time on site per person, reflecting deep property research intent.
App Visits
65m
In-app visits from active buyers, renters, and investors across Australia.
Package Metrics Snapshot
Pricing and lead estimates from the Q1 2026 package card. Use this as a planning baseline before campaign scoping.
Standard Listing
Monthly price
$2,450
Lead estimate
5 to 10 per month
Billing cycle: Quarterly (3 months)
- Group project EDM
- Group insider blog
- Feature placement
Signature Listing
Monthly price
$4,900
Lead estimate
10 to 15 per month
Billing cycle: Quarterly (3 months)
- Project feature EDM
- Project feature insider blog
- Weekly optimisation
Off Peak
Monthly price
$1,450
Lead estimate
2 to 6 per month
Billing cycle: Quarterly (3 months)
- Reduced-intensity maintenance
- Continuity of presence
- Enquiry flow support
Custom
Monthly price
Custom
Lead estimate
N/A
Billing cycle: Quarterly (3 months)
- VIP and data room
- Native + paid mix
- Custom asset and optimisation scope
Value Propositions by Segment
Choose a media approach that matches your category, customer journey, and growth objective.
Residential
Reach active home buyers and renters at high-consideration moments.
- Premium placements across suburb, listing, and project journeys
- Audience targeting by location, budget band, and property intent
- Creative options from native content to rich media placements
Commercial
Connect with businesses, investors, and commercial decision-makers.
- Category-specific inventory across office, retail, industrial, and land
- Lead-focused packages designed for quality commercial enquiries
- Brand and performance campaign options with campaign reporting
Developer
Launch and scale project campaigns with structured campaign packages.
- Project launch formats built for awareness through to qualified demand
- Always-on media options for pipeline and release-stage activity
- Support from strategy, campaign setup, optimisation, and reporting
Research, Specs, and Planning Resources
Access the latest planning resources for campaign design, internal stakeholder signoff, and media execution.
Audience Insights Hub
Core audience trends, behaviour snapshots, and monthly movement.
Market Insight Reports
Supply, demand, and pricing trend reports for planning and messaging.
Ad Specs
Current display formats, creative requirements, and delivery checklists.
Content and Webinar Library
Campaign inspiration, category explainers, and practical how-to sessions.
Campaign Setup in 4 Steps
- 1Define audience and campaign objective
- 2Select placements, targeting, and budget profile
- 3Go live with launch support from media specialists
- 4Review campaign performance and optimise
Ready to plan?
Build your next campaign with the Media Center team
Get a recommendation on audience, placements, and campaign structure based on your commercial goals.